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Aimee Rachael Photography

Hello, I'm Aimee!

Most people land here looking for a photographer…
but what I really do goes far beyond just taking photos.

I’m a Melbourne-based creative working across photography, videography, creative direction, branding, and visual storytelling. I help people and brands bring ideas to life in a way that actually feels like them.

From marketing campaigns and personal brands to events, launches, self-love portraits, and businesses building their next chapter, I’m all about creating visuals with personality, emotion, and intention.

You’ll usually find me somewhere between directing a shoot, building a campaign concept, styling a brand launch, creating content strategies, planning social media rollouts, managing creative teams, producing marketing content, brainstorming brand ideas over coffee, filming behind-the-scenes moments, or capturing the magic as it naturally unfolds.

Product Development      Personal Branding      Marketing Campaigns     E-Commerce      Social Media Content

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Personal Branding Photography Sessions

your time is now.

Melbourne, I'm back!

If you’ve been waiting for the perfect time to book a shoot, this is it. Let’s capture your magic

📸 $450 for a 1-hour shoot (15 edited images)
📸 $790 for a 2-hour shoot (30 edited images)

BONUS: The first 3 legends to book + deposit will score 10 extra images FREEE (yes, with three Es....because it’s that good).

This price is not including photo studio or location rental

Studio Photography Sessions

Feel Seen, Feel Powerful, Feel You!

There comes a time when we all deserve to be seen and celebrated in front of the camera. Whether it’s a self-love portrait, a couples shoot, or a chance to slay your online business presence, this is your moment.
I offer a wide range of studio photography.

Let’s get snapping and turn your photo dreams into reality!
Ready to have some fun?

Studio 5A - Aimee Rachael Photography

About Me.

My Creative Journey

Creativity has shaped my life for as long as I can remember.

As a teenager, I left Australia to live internationally with my mum. Not long after, I began working as a professional model throughout Asia, represented by Elite Model Management in Singapore and Look Models in Indonesia.

For almost a decade, I found myself surrounded by photoshoots, lookbook shoots, TV commercials, music videos, creative campaigns and production sets. While I was standing in front of the camera, I became fascinated by everything happening behind it. The concepts, the storytelling, the marketing and the creative thinking that brought it all together.

That curiosity eventually led me to photography, and in my early twenties I opened my first photo studio.

But creativity has a funny way of opening unexpected doors. Over the years my career expanded well beyond photography. I moved into hospitality and became involved in developing and concepting airport lounges throughout Indonesia, helping bring new spaces and experiences to life. From there, my work evolved into brand development, marketing, product creation, hospitality concepts and creative direction.

I've helped shape ice cream brands, kombucha brands, wellness products, catering businesses, photo booth concepts and plenty of creative projects along the way.

Looking back, there has always been one thing connecting every chapter.

I love taking an idea and helping turn it into something real.

Today, photography is still a huge part of what I do, but it's only one piece of the puzzle. I bring together years of experience across branding, marketing, creative development and visual storytelling to help businesses create work that people genuinely connect with.

Whether that's a brand launch, a product concept, a marketing campaign or a photoshoot, I still get the same excitement I did all those years ago.

The excitement of creating something from nothing.

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I have a range of different sorts of photography you can view in my services portfolio.

Mini Session - Aimee Rachael Photography

Find out more about my studio full session promotion before I jet off to Bali.

Studio 5A - Aimee Rachael Photography

I help businesses bring ideas to life.

Whether it's creating a brand from scratch, launching a new product, developing a campaign, producing content, or capturing the final result through photography and video, I love turning ideas into things people connect with.

Over the past decade I've worked across hospitality, food and beverage, wellness, events and lifestyle brands, helping shape everything from visual identities and product launches to content, creative direction and brand experiences.

Sometimes that looks like building a bone broth brand. Sometimes it's launching an ice cream concept. Sometimes it's simply creating imagery that makes people stop scrolling.

Whatever the project, the goal is always the same: create something people remember.

Aimee

Brand Development

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Creative Direction

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Photography & Videography

Booking Process - Aimee Rachael Photography

Let's have a chat

Book in a free discovery call with me!

Rosemantic Photobooth

Imagine if a photobooth, a love note and a marketing campaign had a baby.

That's Rosemantic!

A fully customisable photo booth that can be transformed to match your venue, your brand and your colours. From the booth itself to the photo strips and photo pockets, everything can be designed to feel uniquely yours.

Because people are obsessed with photos.

They stick them on their fridge. Tuck them into their phone case. Leave them on their desk. Pin them to a mirror. Six months later they'll find one hiding in a drawer and instantly remember where they were.

Meanwhile your branding is right there along for the ride.

Rosemantic is already creating photo memories at Mrs Sippy Beach Club and Atlas Beach Club in Bali, with more locations getting ready to join the party.

Got a venue, event or space that needs a little more fun?

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I'm based in St Kilda,
Melbourne & Bali, Indonesia

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I acknowledge the Boon Wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we operate.

We pay our respects to their Elders, past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Aimee Rachael Photography from 2022

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